CRM cleanup

Find the duplicates already in your CRM, then stop new ones getting in.

Upload a HubSpot or Marketo export. Leadvet groups duplicate people and companies, picks the record to keep, flags bad records and gives you a merge list and a ranked to-do list. Then every new lead file is checked against the clean CRM.

Clean once. Stay clean with every import.
🔒 Your files never leave your browser.No sales call. Works with HubSpot and Marketo.
What a typical export hides
3×one person stored as three records
No owneron contacts that came from lead files
1 listof merges, with the record to keep
Illustrative examples of what the check looks for.
The problem

Duplicates mostly come from lead files, not from people typing.

01

The same person, three times

Gmail dots, plus tags, a new job email, or a name and company with a different address all create new records.

02

Contacts with no company

Imported leads land unlinked, so account views and owner rules miss them.

03

Records that should not be there

Test rows, invalid emails, shared inboxes and competitors sit in your database and your contact count.

04

Owners that conflict

Two copies of one person, owned by two reps, both following up.

How it works

A cleanup plan in four steps.

1

Upload a CRM export

A contacts export from HubSpot or Marketo. Leadvet reads it; nothing in your CRM changes.

2

Group duplicates

Matched on exact email, the same inbox written differently, and name plus company domain.

3

Choose the record to keep

The record with an owner, the most activity and the most complete fields is kept. You can change any choice.

4

Get the merge list and to-do list

A merge list for HubSpot or Marketo, a list of bad records, and a ranked to-do list: merges, missing owners, unlinked companies.

Why Leadvet

Cleanup is the start. Intake keeps it clean.

If you only need bulk merging inside HubSpot, dedicated cleanup tools do that well. Leadvet is for teams whose duplicates keep arriving in lead files.

CRM cleanup toolsLeadvet
Find duplicates already in the CRMYesYes, with a merge list and the record to keep
Merge inside HubSpot in bulkYesNot yet: apply the merge list with HubSpot or Marketo tools
Stop duplicates in new lead filesAfter importBefore import, against the cleaned CRM
Vendor and event context on each recordNoEvery source kept on one record
Consent decided per leadNoBy country, with a reason logged
Questions

Common questions

Will Leadvet change records in my CRM?

No. It works from an export and gives you files to act on. Direct merging through a live CRM connection is in development.

How large a CRM can it check?

Standard covers up to 50,000 contacts. Larger databases are on the Enterprise plan.

How does it decide two records are the same person?

Exact email, the same inbox written differently (dots, plus tags, letter case), or the same name at the same company domain. Each match shows the rule that found it.

Then what?

Every new event, webinar or vendor file is checked against the cleaned CRM before import, so the duplicates don't come back.

Check your CRM export, free.

See the duplicate groups and the record to keep. Your file never leaves your browser.

Get a free file check